Frequently Asked Questions

What is Monarch?

Monarch is an affordable, easy-to-use student recruitment, engagement, and enrollment software platform built specifically for schools. It brings the enrollment journey into one centralized platform, helping schools manage leads, nurture prospective families, build recruitment landing pages, manage applications, run enrollment lotteries and waitlists, communicate with families, manage enrollment, and track data and performance.

Instead of relying on multiple fragmented systems, schools can use Monarch to manage the enrollment journey in one place. Monarch is spearheaded by Mariposa Consulting Group Founder and CEO Vanessa Segovia Barry and built from decades of firsthand school enrollment experience.

What does Monarch’s student enrollment software do?

Monarch’s student enrollment software helps schools manage the processes involved in recruiting prospective families and moving students from initial interest toward enrollment. This can include lead capture and management, family communications, applications, lotteries and waitlists, enrollment management, reporting, and other processes.

Who is Monarch designed for?

Monarch is designed for schools and school networks that want a simpler, more organized way to manage student recruitment, engagement, and enrollment. The platform can support enrollment leaders, recruiters, school administrators, marketing and communications teams, and network staff who need greater visibility into prospective-family engagement, applications, enrollment activity, and recruitment performance.

What parts of the student enrollment journey can Monarch manage?

Monarch supports the enrollment journey in one connected platform. Schools can use Monarch for:

Lead management
Recruitment landing pages and lead capture
Email and text communications
Lead nurturing and two-way messaging
Application management
Enrollment lotteries
Waitlist management
Enrollment management
Family communications
Reporting and data analysis
Multi-school and user management

Connecting these functions helps schools reduce their reliance on disconnected platforms, spreadsheets, and manual processes while giving enrollment teams a clearer view of each family’s journey.

Can Monarch replace multiple student recruitment and enrollment systems?

Yes. Monarch is designed to consolidate functions that schools often manage across multiple platforms. Bringing various enrollment functions into one platform can reduce technology costs while also reducing the operational complexity of managing multiple systems, contracts, data sources, and workflows. It also gives school teams a more connected view of prospective families from initial interest through enrollment.

What student recruitment and enrollment features does Monarch offer?

Monarch brings recruitment, engagement, and enrollment tools into one centralized platform. Functionality includes:

Centralized lead capture and management
Bulk lead uploads and manual lead entry
Customizable student and family fields
Lead source and status tracking
Customizable recruitment landing pages
Email and SMS communications
Automated drip campaigns and scheduled communications
Two-way messaging
Audience segmentation
Application management
Enrollment lottery and waitlist management
Customizable lottery preferences, priorities, and weights
Recruitment and enrollment dashboards
Customizable reporting
Multi-school and network-level user management
Customizable user roles and permissions
Family portal access

Can Monarch capture and manage prospective family leads?

Yes. Monarch centralizes prospective family leads so enrollment teams can manage recruitment activity from one place. Schools can add leads manually or in bulk, collect information through connected landing pages, customize student and family fields, track lead sources and statuses, sort and filter prospective families, and organize leads by school or recruiter. Bringing this information together gives enrollment teams a clearer view of their recruitment pipeline and helps ensure prospective families receive consistent follow-up.

Can Monarch automate emails and text messages to prospective families?

Yes. Monarch includes built-in tools for communicating with prospective families through email and SMS. Enrollment teams can send one-time communications, schedule messages, create automated multi-step drip campaigns, segment audiences, and engage in two-way messaging. Keeping communication and prospective-family information within the same platform helps schools build consistent nurture journeys, personalize outreach, and reduce the amount of manual follow-up required from staff.

Can schools build student recruitment landing pages with Monarch?

Yes. Monarch includes a customizable landing page builder that allows schools to create branded pages and interest forms for specific schools, campuses, recruitment campaigns, or audiences. Landing pages connect directly with lead capture, allowing prospective-family information to flow into Monarch for communication, follow-up, and tracking. This helps schools connect their recruitment marketing more directly with the enrollment process.

Can Monarch manage student enrollment applications?

Yes. Monarch allows schools to manage applications within the same system they use for lead generation, prospective-family communication, and enrollment management. Families can move from initial interest into the application process without their information becoming disconnected from earlier recruitment activity. This gives enrollment teams a more complete view of each family’s journey while reducing the need to transfer information between separate systems.

Do families need to create an account to apply through Monarch?

No. Monarch is designed to reduce unnecessary barriers for prospective families. Families can submit an application without creating an account upfront while still receiving secure, private access to their enrollment information.

Can schools run enrollment lotteries through Monarch?

Yes. Monarch includes built-in enrollment lottery functionality within the same platform schools use for recruitment and applications. Schools can configure enrollment preferences and weighted priorities, account for sibling preferences and other applicable criteria, schedule lotteries in advance or run them live, and create and manage waitlists based on lottery results.

Can Monarch manage enrollment waitlists?

Yes. Monarch connects waitlist management directly with the lottery and enrollment process. Schools can create and manage waitlists based on lottery results, established enrollment priorities, and seat availability.

Can Monarch track student recruitment and enrollment performance?

Yes. Monarch centralizes recruitment and enrollment information and provides customizable dashboards and reporting to help teams understand performance. Schools can monitor metrics such as lead volume, lead source, lead status, and conversion data and analyze results by school, grade, or timeframe. Reports can also be exported to help teams monitor performance and outreach trends.

Can Monarch support multiple schools or campuses?

Yes. Monarch is built to support both individual schools and multi-school organizations. Multi-tier administrative controls allow for network-level and school-level access, while permissions can be customized by role to control data visibility and editing rights. This gives networks the ability to manage enrollment across multiple schools while still providing individual school teams access to the information and tools relevant to their work.

Does Monarch integrate with other school and marketing systems?

Monarch is designed to connect recruitment and enrollment activity with the broader technology schools use. Integration capabilities include connections that support lead capture and recruitment marketing, with connectivity to student information systems and other school technology supporting a more unified enrollment process. Schools interested in connecting Monarch with a specific student information system, marketing platform, or other technology can contact the Monarch team to discuss their needs.

How does Monarch manage student and family private information?

Monarch is built to give schools a secure, centralized place to manage sensitive student and family information rather than spreading it across multiple disconnected systems. Access to student and family data within Monarch is controlled through customizable user roles and permissions, allowing schools to determine who can view or edit information at the network or individual school level. Monarch is designed with the privacy expectations of schools and families in mind.

How much does Monarch cost?

Monarch uses transparent, per-school pricing with lower per-school costs for larger school networks:

1-2 schools: $500 per school/month ($6,000 annually per school)
3-5 schools: $450 per school/month ($5,400 annually per school)
6-10 schools: $400 per school/month ($4,800 annually per school)
11+ schools: $350 per school/month ($4,200 annually per school)
A $1,000 implementation fee also applies.

Monarch’s pricing model is designed to provide schools with an affordable and transparent alternative to managing enrollment through multiple disconnected systems.

Does Monarch provide customer support or training?

Yes. Monarch is designed to be self-managed by school and network staff, with an intuitive platform that doesn't require extensive technical expertise to operate day to day. Each Monarch client is also paired with a dedicated Client Success Manager who supports onboarding, helps develop enrollment strategy within the platform, and provides ongoing troubleshooting as questions come up. This combination gives schools the flexibility to run Monarch independently while having dedicated support available when they need it.

How do I set up a Monarch demo?

Schools interested in seeing Monarch in action can request a demo directly through the Monarch team. To get started, visit monarchenroll.com/ and submit a request, and a member of the Monarch team will follow up to schedule a walkthrough of the platform.

What is the relationship between Monarch and Mariposa Consulting Group?

Monarch and Mariposa Consulting Group address two complementary sides of student enrollment. Monarch provides purpose-built technology to help schools manage recruitment, family engagement and communication, applications, lotteries and waitlists, enrollment processes, and data. Mariposa Consulting Group provides enrollment strategy, marketing, training, and hands-on consulting support.